Attitude Pictures Ltd (APL) is the world’s leading provider of television content about the lives of people living with disability... the trusted voice of one billion people. The company, led by Robyn Scott-Vincent, is also one of New Zealand’s most respected documentary production companies. A former news and current affairs journalist and author, Robyn has produced more than 50 prime time documentaries and 290 episodes of APL’s series Attitude.

We have worked everywhere from the most remote corners of New Zealand to Sri Lanka, Turkey, Fiji, Hong Kong, Japan, Taiwan, Tanzania, Mexico, Papua New Guinea, Samoa, Serbia, the United States of America, and Canada.  Our stories cover everything from teenagers to parenting, paediatricians to prisoners, rescue services, crime, surrogacy, obesity, cancer and a wide range of content relating to disability.

Programmes have sold around the world, including to:

  • Discovery, Sweden
  • PBS, Canada
  • Nelonen Media, Finland
  • Ananey Media, Israel
  • BBC, UK
  • Media Ad, Belgium
  • DBS Satellite, Israel
  • Egyption TV & NTN
  • Discovery, Canada
  • Prop Plus D.O.O.
  • Discovery Network Latin, USA
  • Nord License AS, Norway
  • TV4 AB, Sweden
  • CLT-UFA SA, Luxemburg
  • Nine Network, Australia
  • Barrandov Televizni Stuio, Czech Republic
  • Mediacorp TV12, Singapore
  • Origo Ltd, Hungary
  • Focus TV, Germany
  • NT1, France
  • Accessible Media Inc, Canada
  • Foxtel Bio Channel, Australia
  • ITVN, Poland
  • Gaiam TV, USA
  • BYU TV, USA
  • Nezauisna Televizija, Croatia
  • Globosat Programadora LTD, Brazil

Our global reach includes partnerships with the board of Special Olympics International (SOI) and the International Paralympic Committee (IPC). We have been the official documentary crew for SOI at two international events including the Summer World Games in Athens and the Winter Games in Idaho. We are accredited as a partner of Paralympics New Zealand and the IPC‘s ParalympicTV. In 2012 we have been selected as a pre-approved supplier to the United Nations.

We use our passion to tell great and important stories, human stories of courage, told with depth and compassion and all produced in High Definition.

We draw attention to issues and communities and people who have largely gone unnoticed. We develop awareness, empathy and respect.

…But mostly we simply use our fresh, vibrant approach to respectfully tell engaging stories of people who, deep down, simply want to live an ordinary life.