A Conversation With John Kirwan

Thousands of men and women have been able to address their own experiences of living with depression after this rugby legend opened up and shared his experiences. Sir John Kirwan is attributed with having changed attitudes and public perceptions towards mental illness through the Government’s National Depression Initiative started in 2006.

Initially his role was one part of a combined approach but the advertising campaign, coupled with the release of his book All Blacks Don’t Cry, soon established him as the change-maker and driving force of the campaign.