We believe kids play a powerful role in changing opinions and shaping attitudes in the world. The young people of today are more considerate of others. We've deliberately harnessed that spirit to develop a series that supports kids who live with disabilities all over the world.
Who Cares Stare is a series where children deliver up front insights into their own disability. these children are presented within the context of their communities, families and schools to promote the primary objective - inclusion for all.
It's a groovy little straight-shooting series, comprising 3 – 4 minute stories. It’s also a chance to develop kids’ understanding of the human body with insights pitched in plain-speak and at their level.
We’ve made disability a little bit cool and really, really interesting.
One in five New Zealanders has a disability…something that impacts on their life long-term. So there’s a huge number of kids out there in our community who’d like nothing more than a bit of understanding from other kids.
(This series is available as interstitials.)